UK: New archbishop condemns pregnancy advisory ads

The incoming Archbishop of Westminster has called on Catholics to oppose proposals to review restrictions on contraceptive and pregnancy advisory service advertising. 

The idea to advertise pregnancy advisory services is part of a review of advertising codes by the Committee of Advertising Practice (CAP) and the Broadcast Committee on Advertising Practice (BCAP).

The proposals also suggest relaxing restrictions on condom adverts, such as showing them before the 2100 watershed, although not around programmes aimed at children under the age of 10. Currently, Channel 4 is the only outlet where condoms can be advertised from 1900. Adverts for pregnancy advisory services would have to make it clear whether they referred women for abortions.

The two committees will oversee a public consultation, which closes on 19 June. The consultation is UK-wide, but any changes would not necessarily be applied across the UK.

The Most Rev Vincent Nichols was appointed as archbishop by the Pope in April, replacing Cardinal Cormac Murphy-O’Connor, and will be installed at Westminster Cathedral on 21 May. He urged Catholics in England and Wales to respond to the consultation, saying that the country would not expect abortion to be advertised ‘alongside a packet of crisps’. He said:

‘Advertisements should be truthful and tasteful. I doubt that any intended adverts about abortion would be fully truthful and tell the whole truth of the effects of abortion in a woman’s life. I seriously wonder if any advertisements for the use of condoms would be tasteful because the ones we have at the moment are demeaning of the young people of this country. They depict casual sex on the street corner and drunken sex. I do not think these things do anything to genuinely help young people to understand themselves in their own dignity and in the proper meaning of what human sexuality is about.’

The archbishop - formerly the Archbishop of Birmingham - said that while the media often claimed its role was to ‘reflect reality’, it also had a ‘responsibility to put something in front of people to which they can aspire’. He said that he suspected that advertising involving abortion services would present it as a ‘simple solution’ - ‘but in fact it has traumatic implications in women’s lives’.

In a wide-ranging interview with the Press Association, Archbishop Nichols added that the Catholic Church’s teaching on sexual morality presented a ‘high ideal’. He said he acknowledged the ‘struggle’ in people’s lives to live in accordance with ‘the dignity that God has given us’.

Asked about Church teaching on gay relationships, the archbishop said ‘respect’ was due to everybody, regardless of sexual orientation: ‘In good Catholic eyes a person’s sexual orientation does not matter. Where morality comes in is in their behaviour.’

The archbishop also criticised a motion to be put before the National Union of Teachers conference calling on religious groups of any faith to have ‘no place’ in the control and management of schools.

Archbishop condemns pregnancy ads. BBC News Online, 9 April 2009